Privacy Notice

Cooach AB (publ) (corporate identity number 559005-6783), “Cooach”, protects your personal privacy and always strives for a high level of data protection. This privacy notice covers all legal entities within the Cooach Group and explains how we use the personal information we collect about you when using our website, when you are applying for a job, or when you are an employee within Cooach.

Who is responsible for the personal data we process?

Cooach AB (publ) corporate identity number 559005-6783 with address Drottninggatan 86A, 111 36 Stockholm is responsible for the processing of personal data.

How long do we store your personal information?

We store your personal information for as long as it is necessary for the purpose for which it was collected. Depending on the legal basis on which we support the treatment, this is possible a) follow from an agreement; b) be subject to valid consent; (c) be governed by law; or d) follow from an internal assessment based on a balance of interests. In the tables below, we indicate (to the extent possible) the period during which the personal data will be stored or the criteria used to determine the period.

What information do we collect about you?

We collect information about you when you register with us, place an order for products or services or provide shipping details. We also collect information when you voluntarily complete customer surveys, provide feedback, or apply for a job. Website usage information is collected using cookies. We may also collect contact information on trade show visits.

In particular, we may collect and process the following categories of personal data:

  1. Name, gender, e-mail address
  2. Your contact details, registration details, as well as your company name and position, business location, including address, phone number, company identification number, and your email address
  3. Information on your requests and Cooach products purchased
  4. Communication
    We record and store your communications with us by email or other means. When you make a telephone communication, our customer service records your questions or complaints in our database. We may also, where appropriate, record the phone call, of which you would be informed in advance
  5. Information collected when you use our websites and other digital media, if any.
    When you visit our websites, we may record your IP address, browser type, operating system, source website and web browsing behavior
  6. Information related to social networks
    Depending on your social network settings we may receive information from your social network provider. For example, when you identify yourself with a social network account to use our services, we may receive your social network profile including contact details, interests and contacts. For more information on the personal data we receive from your social media provider and how to modify settings, please refer to your social media provider’s website and privacy policy
  7. Information you choose to share with us
    You can choose to share information with us, for example, by giving us a comment on social media when completing a customer survey or submitting your data to participate in an event

Applicants and Employees

We will only accept the Curriculum (CV) that you send us through the “Career” section of our website. In the event that you send a CV to Cooach, we inform you that the data provided will be processed to make you participate in the selection processes that may exist, carrying out an analysis of your professional profile with the aim of selecting the best candidate for the vacant place. We inform you that we will only accept your CV if you send it to us electronically, so that resumes sent or delivered on paper will not be accepted. In case of any modification in the data, please inform us in writing as soon as possible, in order to keep your data duly updated.

We inform you that your CV and the data it contains will be kept for a maximum period of two years (or longer if there is a legal obligation to do so), after which the data will be deleted, guaranteeing total confidentiality both in the treatment and in its subsequent destruction. In this sense, after the aforementioned period and, if you wish to continue participating in the Cooach selection processes, please send us your CV again.

However, in the event that you are hired by Cooach, your CV will be kept, along with the rest of your employment record as long as your contractual relationship with the Company is maintained.

For applicants and employees, information we hold includes (but is not limited to):

  • your application form and references
  • your contract of employment and any amendments to it
  • correspondence with or about you, for example letters to you about a pay rise or, at your request, a letter to your mortgage company confirming your salary
  • information needed for payroll, benefits and expenses purposes
  • contact and emergency contact details
  • records of holiday, sickness and other absence; information needed for equal opportunities monitoring notice
  • records relating to your career history, such as training records, appraisals, other performance measures and, where appropriate, disciplinary and grievance records

Your personal data will only be used for the following purposes

We use information about you to fulfill any and all agreements between us, to process your order, administer your account, and email you information about other products and services that we believe may be of interest to you. We also use the information collected from the website to personalize your repeated visits to our website and transmit your personal information to our group of companies so that they can offer you their products and services. Cooach will only share your information for marketing purposes within Cooach and with our distributors.

For candidates and employees, the information we have includes your application and references, your employment contract and any modifications thereto, correspondence with or about you, such as letters confirming your salary for a mortgage operation, information necessary for payroll purposes, benefits and expenses; contact and emergency contact details; records of vacation, illness and other absences; information necessary for the policy of monitoring equal opportunities; and records related to your professional history, such as training records, records or other performance evaluations and, where applicable, disciplinary and complaints.

In particular, the processing may also be carried out for the following purposes:

  1. Carry out the necessary commercial and administrative procedures with the users of the web and our clients
  2. Contact you for contract negotiations and to process your inquiries
  3. In case of formalizing contracts, or accepting a quote, the data is used to process the corresponding services, orders, collection and delivery notes, etc. In this respect, your data may be shared with third-party providers and, if necessary, we will share your payment data with the relevant financial institution
  4. Send commercial advertising communications by email, social networks or any other electronic or physical means, in case you have expressly consented to the sending of such commercial communications electronically. In the event that you are a Cooach customer, we may send you commercial information (see separate paragraph below) related to the services you have contracted
  5. Contact you to respond to your inquiries and process your complaints
  6. Contact you to get your opinion about the service provided or the quality of our services
  7. Similar, the data collected during your navigation are processed with the purpose of providing access to the online contents of the web, as well as attending to the requests of the users of the web, keeping a statistical record of visits (IP addresses, browser data, country, page accessed, etc.) in order to facilitate us to develop better services and products, optimize our offer, provide more efficient customer service, and improve the design and content of our websites
  8. The data of Clients and / or Suppliers will be treated, within the contractual relationship that binds them with the Company, in compliance with the administrative, fiscal, accounting and labor obligations that are necessary under current legislation
  9. The data you provide us through our interactive Chat tool (chatbot) will be used to manage your requests, as well as, if you give us your express consent, include them in a database to segment them and create profiles according to your interests and to be able to proceed subsequently to carry out actions or commercial communications, as well as to improve our solutions or services
  10. Objection or revocation. You may object or revoke your consent to receive marketing communications at any time by following the instructions in the relevant marketing communication or by contacting us via email to
  11. In case of completing any of the forms provided on our website or in any other means, it will be necessary to provide certain personal data, which will be processed for the purpose for which they are requested.
  12. The personal data of our employees will be used for the fulfillment of the corresponding labor and contractual obligations.

In accordance with the prevailing laws on electronic commerce and communication, we inform you that Cooach does not perform SPAM practices, therefore, Cooach will not send commercial emails by email if we do not have the necessary legitimacy, or your consent. In any case, you will always have the possibility to withdraw your consent to receive communications from us.

We will not process your personal data for any other purpose than those described except by legal obligation or regulatory requirement.

You will not be subject to decisions based on automated processing that produce effects on your data.

Commercial information

We would like to send you information about our products and services and other companies in our group that may be of interest to you based on our legitimate interest. If you do not wish to receive commercial information, you can choose to unsubscribe from this service at any time. You have the right at any time to request it at any time. If you no longer wish to receive commercial information, please contact or choose the unsubscribe option included as a link in each commercial email we send to you.

Any communication sent will be incorporated into Cooach information systems.

In the event that you provide us with your personal data and accept this privacy policy, the User expressly consents to the Company carrying out the following activities and/or actions, unless the User indicates otherwise:

Sending commercial and/or promotional communications in response to your request for information by any means you have provided to us.

Sending any information, including commercial information about news, developments, fairs, etc., and all information related to our activities and related to the products purchased or services contracted by our clients.

The User is informed that the means enabled by the company to communicate with clients and others affected are the corporate landlines and mobile phones and the corporate or customer service email provided on our website.

Cooach will not consider commitments made by WhatsApp to be firm. If you send personal information through a means of communication other than those indicated on this website, or by any other means provided by the Company, the Company will be exempt from liability in relation to the security measures provided by the medium in question.

Should you at a later stage no longer wish to receive commercial information from us, every email will include a link where you can choose to unsubscribe from further communication.

What is the legal basis for processing?

The legal basis for processing your personal data is your consent granted to carry out the purposes described above and that will be requested at the time you request information, or by checking the corresponding box when collecting your data in any of our personal data collection forms.

In the event of a contractual relationship between the user, client, supplier or employee and the Company, the legal basis will be the contractual obligations that will have been generated, as well as, where appropriate, the fulfillment of the corresponding legal obligations.

In the event that you do not provide us with your personal data or if you do not accept this privacy policy, Cooach will not carry out the processing of your personal data, but may also imply the impossibility of receiving information from the Company’s services or, where appropriate, of fulfilling the contractual obligations between you, your company, and Cooach.

How long do we store your personal information?

The personal data you provide will be kept for the time necessary to manage the information you request from us, as well as to manage the services you request from us or, for the fulfillment of any contract that is generated between Cooach and third parties. In the event that we have your personal data in our database for the sending of commercial information, they will be kept as long as the necessary legal basis that legitimizes the processing is maintained. You may revoke your consent at any time in order not to receive commercial information.

Once the data has met the needs for which they were collected, we will delete them. However, we will keep your data longer if it is necessary for compliance with legal obligations. Likewise, it may be necessary to keep them for the time necessary for the prescription of the legal responsibilities that are generated.

We normally store B2B contacts (customers, distributors or other contact persons) 10 years after the last contact or when the person requests the deletion of their data.

The data you provide us to start a selection process will be kept for a maximum period of one year. Subsequently, if you have not joined Cooach or are not part of a selection process, they will be deleted, and we will not keep a copy.

The personal data of our employees will be kept for the duration of their employment with Cooach and subsequently for the periods provided by law.

Who has access to the information about you?

Only authorized Cooach employees and distributors have access to personal information. Authorized IT-staff may audit and monitor equipment, systems, and network traffic for security, compliance, and maintenance purposes. For applicants and employees HR and authorized manager have access and can process personal data.

The categories of recipients to whom your Personal Data may be communicated are as follows:

  1. appointed third party processors, such as IT providers, consultants and advisors and other companies providing ancillary services
  2. social media providers, marketing agencies and fraud detection service providers
  3. entities and public authorities, exclusively for the purpose of complying with the corresponding legal obligations
  4. other suppliers to whom, where appropriate, your personal data may be transferred, such as financial institutions, insurers, logistics/transport service providers, among others

The data you provide may be incorporated into our database that is integrated into the information systems of Cooach. Therefore, the data may be known by the other companies of our Group, where appropriate for operational reasons, and where there is a legitimate interest as well as where the purpose of the processing is not changed.

In any case, all the third parties mentioned above will have previously signed the corresponding Data Processing Agreement following our instructions in accordance with current regulations on the protection of personal data, will be subject to the duty of professional secrecy, or will act in compliance with a legal obligation.

The information you provide to us both through this website and through the application will be hosted on Cooach servers or Cooach third party storage providers.


Cooach has taken technical and organizational measures to ensure that your personal data is processed securely and that they are protected from loss, misuse and unauthorized or unauthorized access. Only the people who need to access your personal data in order for us to fulfill our stated purposes, have access to them.

Organizational security measures are measures that are implemented in working methods and routines within the organization. Our organizational security measures from time to time includes, but is not limited to:

  • Internal governing documents (policies / instructions)
  • Information security policy
  • Physical security (premises etc.)

Technical safety measures are measures that are implemented through technical solutions. Ours technical safety measures from time to time are but not exclusively:

  • Encryption
  • Access list
  • Access log
  • Secure network
  • Regular check of the security level
  • Two-factor authentication
  • Password management software for all passwords

How to exercise your rights as a data subject

If you wish to exercise the rights that GDPR grants you, please send us an email to indicating in the subject, the right you want to exercise and attaching a copy of your national identity document or passport. We will not process or store the copy of your identification for any longer than the time we need to carry out your request, and in no event will we keep the copy for longer than 30 days from the date of your initial request.

The Rights that the current regulations recognize and that, where appropriate, you can exercise are:

  • Right to be informed
  • Right of access
  • Right to rectification
  • Right to erasure (right to be forgotten)
  • Right to restriction of processing
  • Right to data portability
  • Right to object
  • Right not be subject to a decision based solely on automated processing

For more information or details on this topic, please visit

How will we use the information about you?

We use the information about you to process your order, manage your account and to email you information about other products and services we think may be of interest to you. We also use information collected from the website to personalize your repeat visits to our website and pass on your personal information to our group of companies so that they may offer you their products and services. Cooach will only share your information for marketing purposes within the Cooach and our distributors.

Transfer of personal data to third countries

In some situations, Cooach may transfer personal data to countries outside of the EU/EES. In these situations, Cooach will take the necessary measures to protect your personal data in accordance with applicable requirements, for example, by requiring the receiving party to protect your personal data in accordance with applicable data protection regulation.

For employees, we have in place safeguards including an IT-security policy and HR records storage instruction to ensure the security of your data.


When you visit our website, we may send “cookies” to your computer. A cookie is a small text file or piece of data that a website that you visit can place or save onto your computer.

Cookies do not themselves contain any personally identifiable information. However, if you provide such personally identifiable information to us (such as by registering for an Internet related service or password provided by us), such information may be linked to the data stored in the cookie. There are two types of cookies. The first type saves a file for a longer period onto your computer, and it can remain on your computer after you shut it off. Such cookies could, for example, be used to tell a visitor what information on the website has been updated since his or her last visit to that website. The second type of cookie is called a “session cookie”. While you are visiting a website, session cookies are temporarily stored in your computer’s memory. This could be done, for example, to keep track of what language you have chosen at the website. Session cookies are not stored for a long period of time on your computer since they disappear when you close your web browser.

We may use third parties to assist us in collecting or processing information obtained through cookies.

We may use cookies for several reasons, such as:

  • to compile anonymous statistics related to patterns and trends of browsing;
  • to analyze sales data;
  • to conduct marketing research;
  • to user adapt website content or functions;
  • to aid or track site visits of users, of certain Internet-based services;
  • to enable users with passwords to re-enter certain web pages without having to re-type previously typed information.

Your choices regarding cookies

  • If you have not given your consent to the use of cookies, no cookies will be placed on your device
  • If you would like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser
  • Please note that if you delete cookies or refuse to accept them, you might not be able to use all the features we offer on our website, you may not be able to store your preferences, and some of our pages might not display properly

Other websites

Our website contains links to other websites. This privacy policy only applies to the website within Cooach. When following links to other websites, you should read their privacy policies.

Cooach declines any responsibility for the use of your personal data by third parties. The use of these websites is done at your own risk.

Changes to our privacy policy

We keep our privacy notice under regular review and we will place any updates on this web page. This privacy notice was last updated on February 26, 2024.

How to contact us?

Please contact us if you have any question s about our privacy notice or information we hold about you in Cooach:

Email to


Cooach AB
Privacy Officer
Drottninggatan 86A
111 36 Stockholm