De’Longhi is an Italian small appliance manufacturer with one-of-a-kind portfolio of brands that combine quality, innovation and style. De’Longhi products turn every day activities and moments into something special.
better every day!
Cooach CX assists De’Longhi in boosting customer experience at brand promotion points located in the multibrand consumer electronics environment such as Media Markt stores. Brand promoters contribute to building the supreme customer experience, that affects long-term perception of the brand, building loyalty and ultimately increasing sales.
Our auditors visit promotion points carrying out a thorough observation, in accordance with the agreed visit scenario and verify the compliance of the brand promoter’s behavior with predefined standards. We analyze how brand promotors respond to customer’s needs while presenting De’Longhi products or encourage potential consumers to get interested in De’Longhi brand and products. Furthermore, we evaluate De’Longhi’s direct competitors to benchmark the experiences received at their points of sale and if necessary recommend corrective actions to De’Longhi so that our customer wins among other brands and keeps the leader position at the Polish market.